Social media marketing for a brand is one thing, but social media marketing for a news organization is another. So it was quite the undertaking for me to do my first ever social media campaign for a small news station in Pennsylvania, WFMZ-TV. But, it’s a station I care greatly about. For one, it’s the…

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When we’re posting on socials, it often feels like being pulled in two different directions. On one hand, we have an audience to please and keep engaged. On the other hand, that audience will never see our posts if we don’t appease the algorithm. This begs the question: who are we really working for on…

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